Features
Colored hair tends to lose moisture and shine faster, which requires special care to maintain color intensity and hair health. It needs specially formulated products that protect it from fading, refresh the color and at the same time provide the hair with nourishing ingredients.
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Features
Curly hair is naturally dry and tends to knot easily, making it difficult to manage and maintain. It requires intensive moisturizing and careful care routines to define the natural curl and minimize frizz without weighing down the hair structure.
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Features
In damaged hair, either the cuticle is worn away (more or less depending on the degree of damage) or the fiber stem is damaged (especially with regard to its cross-links). As a result, the hair loses shine and plasticity and - it becomes much more difficult to style. If no action is taken here, irreversible structural damage occurs and the hair must be cut off, as it no longer meets aesthetic requirements.
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Characteristics
Coloring, a term that also includes hair dyeing and intensive hair tinting, changes the hair color in a variety of ways beyond the natural color nuances. It is estimated that around 50 % of adult women worldwide use hair dyes. Fashion trends and cultural circles shape personalization here.
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