HYPOGEN CARE® invited to the German Design Award 2023

German Design Award 2023

Bio-plastic antimicrobial medical cosmetic packaging

HYPOGEN CARE® is completely non-irritating, hypoallergenic and promicrobial medical allergy care with comprehensive prophylactic and regenerative effects.

In line with the product claim, new, sustainable packaging was developed that supports the product effect in particular:

For the German Design Award 2023, HYPOGEN CARE® introduces an innovative packaging line for medical cosmetics that focuses not only on environmental protection and sustainability but also on user benefits.

But how do environmental protection, sustainability and product focus come together?

Environmental protection and sustainability are essential goals of HYPOGEN CARE® production. Already the product development has the claim to create forward-looking innovations with sustainable and at the same time highly efficient solutions.

The new HYPOGEN CARE® packaging line is based on bio-plastic. Bottles, caps and labels are made of a special bio-chitosan polyethylene (BIO-PE). The bio-plastic is made from sugar cane / sugar beet as well as the bio-polymer chitosan. The printing ink used for printing is made from ethyl lactate, which is obtained from corn milk. Consequently, the entire production can be represented by renewable raw material sources in the future.

The bio-plastic and thus the entire packaging is 100% recyclable. Since everything is made of one material, HYPOGEN CARE® packaging is disposed of by type without any additional expense for the user and can thus be recycled in the most resource-conserving way possible - now initially via the Dual System as PE packaging, and in the future hopefully also as a separate material category by type as volumes increase.

Packaging, labels and printing are also 100% biodegradable! The nature permanently polluting plastic waste is therefore passé, even if a package should stray there!

HYPOGEN CARE® products themselves, by the way, are also 100% organic and 100% biodegradable.

The aim of HYPOGEN CARE® production is to build up raw material supply and production for the packaging in the next 3 years in such a way that it can come exclusively from Europe from non-monocultures of biological cultivation. Then a complete market introduction can take place. In the first step, which has already been implemented, the labels of the containers have already been converted to the innovative material as of October 2022.

What makes the antimicrobial property of the packaging so innovative?

The packaging, labels and printing of the new packaging line are also antimicrobial. The accumulation of pathogens on the packaging due to transport and storage is thus avoided - the products are also always hygienically clean on the outside and thus ready for use in a pathogen-inhibiting manner. It thus also makes it possible to dispense with outer packaging from a hygienic point of view; the use of packaging material is thus reduced to the greatest possible extent.

Especially for HYPOGEN CARE® as an allergy care product, antimicrobial packaging will be an essential feature. Allergy sufferers who also carry care products on the go or when traveling will quickly realize this importance. For all others, one aspect should be highlighted by way of example; a study based on the experimental design by the Fraunhofer Institute for Applied Polymer Research IAP together with the retail trade incidentally indicated that a bottle is touched about 50 times a day in the retail trade - a considerable potential to collect and transmit pathogens.

Dedicated to the aspect of relief - for all!

Accessibility also plays a role in product development, which is about the harmony of nature and people ...

The new packaging line will make it much easier for the visually impaired to use the product using Braille: product-identifying abbreviations of brand and product names are located on the packaging. These allow quick orientation in order to hold the right product in the hands.

German Design Award 2023

According to current planning, the new packaging line will be introduced across the entire range in fall 2023. The nomination for the German Design Award 2023 is the first opportunity for HYPOGEN CARE® to present the new packaging line to the public.

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