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HAIR

Blond hair

Features

Bleaching changes the natural hair color by bleaching it. It is estimated that around 20% of adult women worldwide bleach their hair. Fashion trends are shaping this personalization, which is often combined with hair colouring (glossing).
Balayage techniques are particularly popular, which are performed professionally in salons and are expensive.

To make this personalization sustainable, it is often a quality requirement to maintain the hair color as long as possible and to stabilize it against environmental influences - especially those resulting from hair washing. For this, hair care is a very decisive factor.

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HAIR

Colored hair

Features

Coloration, this term also includes hair coloring and intensive hair tinting, changes the hair color in manifold ways beyond the natural color shades. It is estimated that about 50% of adult women worldwide use hair colorants. Fashion trends as well as cultural groups shape the personalization here.

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HAIR

Hair coloring

Characteristics
Coloring, a term that also includes hair dyeing and intensive hair tinting, changes the hair color in a variety of ways beyond the natural color nuances. It is estimated that around 50 % of adult women worldwide use hair dyes. Fashion trends and cultural circles shape personalization here.

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