Features

Bleaching changes the natural hair color by bleaching it. It is estimated that around 20% of adult women worldwide bleach their hair. Fashion trends are shaping this personalization, which is often combined with hair colouring (glossing).
Balayage techniques are particularly popular, which are performed professionally in salons and are expensive.

To make this personalization sustainable, it is often a quality requirement to maintain the hair color as long as possible and to stabilize it against environmental influences - especially those resulting from hair washing. For this, hair care is a very decisive factor.

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